贵州财经大学学报

贵州财经大学学报 ›› 2026 ›› Issue (03): 133-142.

• 高质量发展专题 • 上一篇    

康养旅游产业高质量发展探索: 评价体系、因素识别与创新路径

刘民坤1, 刘晓怡1, 梁建华2   

  1. 1. 广西大学 工商管理学院, 广西 南宁 530004;
    2. 广西财经学院 基础教育学院, 广西 南宁 530003
  • 收稿日期:2025-03-11 发布日期:2026-03-28
  • 作者简介:刘民坤(1979—),男,湖南澧县人,广西大学工商管理学院教授、博士生导师,研究方向为乡村旅游与康养旅游;刘晓怡(2001—),女,河北邯郸人,广西大学工商管理学院硕士研究生,研究方向为乡村旅游与康养旅游;梁建华(1980—),女,湖南澧县人,广西财经学院基础教育学院副教授,研究方向为国际汉语教育和文化旅游传播。
  • 基金资助:
    国家自然科学基金面上项目"旅游驱动乡村治理的内在机制、效应测度与韧性优化研究"(72272040);广西哲学社会科学规划研究课题"广西打造国内一流宜居康养胜地策略研究"(21BYJ028);广西高校人文社会科学重点研究基地重大项目"广西康养与旅游业融合发展研究"(JDZD202217)。

Exploring the High-Quality Development of Health and Wellness Tourism Industry: Evaluation Indicator System, Key Factors and Innovation Paths

LIU minkun1, LIU Xiaoyi1, LIANG Jianhua2   

  1. 1. School of Business, Guangxi University, Nanning, Guangxi 530004, China;
    2. School of Basic Education, Guangxi University of Finance and Economics, Nanning, Guangxi 530003, China
  • Received:2025-03-11 Published:2026-03-28

摘要： 在人口老龄化与健康中国背景下,康养旅游产业迎来前所未有的发展机遇,然而学界对其发展水平评价体系构建与评估、关键因素识别及创新路径探索尚未取得共识。与既有研究多从单一视角出发不同,文章基于适宜性和竞争性的综合视角,构建了康养旅游产业发展水平评价指标体系,并利用实地调研数据进行了分析。研究发现:自然因素、社区环境、设施因素和产品因素的交互作用,共同影响康养旅游产业的发展水平;住宿设施、文化艺术产品、服务水平、消费水平、安全秩序是影响康养旅游产业发展的关键因素;康养旅游产业发展高水平的组态有2个,分别为"自然-设施驱动型"和"社区-产品驱动型",非高水平的组态有3个,分别为"社区-设施-产品缺失型""自然-社区-设施缺失型""自然-产品缺失型"。由此,从产业链、价值链、服务链出发,提出"三链六维"创新路径:通过科技赋能与文化融入,夯实康养发展根基,从而实现大康养理念引领下的战略组合与产品升级,以期为康养旅游产业高质量发展提供科学指导。

关键词: 康养旅游产业, 评价指标体系, 熵权法, 模糊集定性比较分析, "三链六维"创新路径

Abstract: Under the background of population aging and "Healthy China", health and wellness tourism industry has ushered in unprecedented development opportunities, however, the academic community has not yet reached a consensus on the construction and assessment of the evaluation system of its development level, the identification of key factors and the exploration of innovative paths. Unlike existing studies that often adopt a single perspective, the study constructs the evaluation index system for the development level of health and wellness tourism based on the dual integrated perspective of suitability and competitiveness, and analyzes it using field survey data. The study finds that the interaction of natural factors, community environment, facility factors and product factors jointly affect the development level of health and wellness tourism industry; the key factors affecting the level of development of health and wellness tourism industry are lodging facilities, cultural and artistic products, service level, consumption level, and safety and order; the development of health and wellness tourism industry at a high level is characterized by two groupings, namely "nature-facility driven" and "community-product driven"; the development at a low level is characterized by three groupings, namely "community-facility-product deficient", "nature-community-facility deficient" and "nature-product deficient". Finally, from the industrial chain, value chain, service chain, the study puts forward the "three chains and six dimensions" innovation path: building a "great health and wellness concept", build strategic portfolio advantage, creating composite health and wellness tourism products, scientific and technological empowerment, cultural integration, and returning to its conditions, with a view to providing scientific guidance for the high-quality development of health and wellness tourism industry.

Key words: health and wellness tourism industry, evaluation indicator system, entropy weight method, fuzzy-set qualitative comparative analysis, "three chains and six dimensions" innovation path

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