Abstract: The deep integration of new quality productive forces with the high-quality development of the culture and tourism industries is a core issue for industrial upgrading and the transformation of growth drivers. While existing research often focuses on one-directional impact mechanisms, this study employs theoretical analysis and mechanism construction to elucidate the two-way, mutually reinforcing relationship between new quality productive forces and the high-quality development of the culture and tourism industries. On the one hand, new quality productive forces empower the enhancement of quality and efficiency within the culture and tourism sectors through their "Four New" mechanisms: fostering new industrial elements and models, creating new tracks and industries, generating new value and efficiency, and building new systems and structures. On the other hand, as industries central to well-being and people’s livelihoods, the culture and tourism sectors, in turn, cultivate and generate new quality productive forces through their "Four Incubation" mechanisms: incubating innovation environments, catalyzing development conditions, transforming market demand, and activating application scenarios. This interaction forms a "two-way, four-wheel drive" interaction model, jointly promoting industrial upgrading and value creation. This research systematically analyzes the five major characteristics of new quality productive forces manifested within the culture and tourism industries and proposes concrete implementation mechanisms and strategies for two-way empowerment from both theoretical and practical perspectives, providing theoretical support and practical guidance for the synergistic evolution of high-quality cultural and tourism development and new quality productive forces.

Key words: new quality productive forces, high-quality development of culture and tourism industries, two-way, four-wheel drive, digital culture and tourism, industrial integration, scenario integration